294 - Fairtrade Fortnight

O objetivo do comércio ecologicamente correto e solidário é ajudar cidadãos de países em desenvolvimento: trata-se de uma luta contra a pobreza. A Fairtrade Foundation milita todos os dias para convencer empresários e consumidores a mudar sua preferência de marcas e produtos. Os efeitos já começam a aparecer.
by John Rigg.

{yootooltip title=[ Fairtrade Fortnight ]} fairtrade fortnight: a “quinzena do comércio justo” {/yootooltip} comes to Britain from February 27th to March 11th. There will be {yootooltip title=[ parades ]} parades: desfiles {/yootooltip} throughout the country. There will be special markets, parties and shows. There will be concerts, football matches and exhibitions. Last year Fairtrade members attempted to make a new Guinness World Record by making the world’s longest {yootooltip title=[bunting]} bunting: estirante de bandeirolas {/yootooltip}. That is a {yootooltip title=[ string ]} string: tira, corda {/yootooltip} with flags attached. The previous world record was 2,696 metres.

The Fairtrade Foundation guarantees small Third World {yootooltip title=[ farmers ]} farmers: agricultores {/yootooltip} a fair price for their {yootooltip title=[produce]} produce: produtos agrícolas, produção {/yootooltip}. What kind of products? There are fruits and vegetables, tea and coffee, sugar and cotton. Their logo appears on all certified products. Last year Fairtrade’s Big {yootooltip title=[ Swap ]} swap: troca {/yootooltip} campaign convinced over one million people to swap or change from traditional brands to certified Fairtrade brands.
Fairtrade is a quiet, but real revolution. There are over 500 Fairtrade UK towns. A town’s politicians, schools and institutions must all promise to support and promote Fairtrade ethics. To celebrate the 500th Fairtrade town, supporters cycled 500 miles from Scotland’s Aberfeldy to Cardiff in Wales.

What do the English love most? Tea! So it must be difficult to convince them to change brand. In the last 12 years, thousands of Britons have changed to Fairtrade tea. The Women’s Institute, a powerful national organisation, organised a campaign called {yootooltip title=[The Big Brew]} The Big Brew: a grande infusão (de saquinhos de chá) {/yootooltip}. They want to convince major tea brands to change to Fairtrade {yootooltip title=[suppliers]} suppliers: fornecedores {/yootooltip}.
British people love chocolate. Luckily, major producers Nestlé have already joined the Fairtrade movement. They now buy cocoa beans from Fairtrade producers. The Fairtrade logo also appears on Nestlé’s famous KitKats.

Today, all Britain’s major supermarkets sell a {yootooltip title=[ wide range ]} wide range: vasta gama {/yootooltip} of Fairtrade products. In 2010 more than €800 million were spent on Fairtrade products. Nestlé boss David Rennie says: “UK consumers are very interested in these {yootooltip title=[issues]} issues: questões {/yootooltip}. We are {yootooltip title=[ committed ]} committed: empenhados, comprometidos {/yootooltip} to this cause. And cocoa farmers’ lives {yootooltip title=[are really improving]} are really improving: estão de fato melhorando {/yootooltip}, as a result.” Nestlé’s decision is an enormous success for the movement. Fairtrade’s Harriet Lamb says: “{yootooltip title=[We are reaching the tipping point]} we are reaching the tipping point: estamos alcançando o ponto crítico, da virada, sem volta {/yootooltip}. It’s our goal for fair trade to be the norm, like hygiene and safety.” In Britain, this is almost a reality.

Fairtrade helps small farmers in Third World countries. The Fairtrade Foundation regularly sends its international certification team around the world. They check that farms meet very strict standards. The foundation helps farmers form groups of producers, and negotiates a minimum price with their customers. A Fairtrade {yootooltip title=[ premium ]} premium: bônus {/yootooltip} is added to the price. The minimum price guarantees the farmer and his workers a decent {yootooltip title=[income]} income: renda, ganho {/yootooltip}. The Fairtrade premium must be spent by the farmers on social or business improvements.
The reality is that farm workers have a little extra money in their pockets every week. The premium helps them build schools, {yootooltip title=[dig village wells]} dig village wells: cavar poços nas vilas {/yootooltip}, and buy machinery to modernise the farms. The system works because the money goes directly to the farms, not into the hands of corrupt politicians.

Answer these questions after reading Fairtrade Fortnight.