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284 - Business of Show Business

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No palco do Oscar assistimos a um desfile único de astros: alguns fazem parte do imaginário popular, outros são considerados revelações. E você, gostaria de ser astro/estrela? Quais são os segredos do ofício? Qual é o dote essencial para conquistar o mundo do cinema? A beleza é imprescindível? Ouça as respostas de Ross Grossman, agente de muitos artistas, e conheça os bastidores da indústria de Hollywood.
by Talitha Linehan.



Aworld of movie-lovers watched Hollywood on February 27th, when the Academy Awards, or “Oscars,” took place. For the lucky winners, it may just be the {yootooltip title=[highlight]} highlight: ponto alto{/yootooltip} of their movie careers, but no matter how successful they are now, they had to start {yootooltip title=[at the bottom]}at the bottom: de baixo{/yootooltip}. They all had “day-time jobs” in bars or restaurants, and they went to auditions in their {yootooltip title=[spare time]} spare time: tempo livre {/yootooltip}. And they undoubtedly {yootooltip title=[signed up with a talent agency]} signed up with a talent agency: assinaram contrato com uma agência de talentos {/yootooltip}, which probably still represents them today. The Affinity Artists Agency is a typical example. {yootooltip title=[ It is headed ]} it is headed: é dirigida {/yootooltip}Ross Grossman, who was himself a child actor, and later a comedian, writer and therapist, before becoming an agent. As he explains, even when you become a star, there’s no guarantee that it will last:

face2
Ross Grossman
(Standard American accent):

Recently Adam Sandler and {yootooltip title=[ a bunch ]} a bunch: um grupo, monte {/yootooltip} of other celebrities, Chris Rock, they were all sitting around, I think it was {yootooltip title=[60 Minutes]} 60 Minutes: programa de atualidades transmitido pela CBS{/yootooltip}, and they were being asked: “Do you feel like you’ve made it, {yootooltip title=[do you feel you’re good, you’re set?]} do you feel you’re good, you’re set?: vocês sentem que chegaram lá, que estão realizados? {/yootooltip}” And all of them said: “No, no way!” Because they said: “{yootooltip title=[We picked up]} we picked up: a gente pega {/yootooltip} a People magazine from five years ago and we looked at all the people who were on top and almost none of them were still on top.” So it is a very {yootooltip title=[fickle]} fickle: instável, imprevisível, volúvel {/yootooltip} business. I think that {yootooltip title=[the public generally likes new]} the public generally likes new: o público geralmente gosta de novidade {/yootooltip}. New is interesting to them. And, at a certain point, I think either the casting directors or the public gets tired, or wants something new. Now, there are certain people, Jack Nicholson, you know, there are certain actors, Tom Cruise, that {yootooltip title=[are able to ride the wave and stay on it]} are able to ride the wave and stay on it: conseguem permanecer na crista da onda {/yootooltip}, but {yootooltip title=[eventually]} eventually: no fim, ao final {/yootooltip} most of them seem {yootooltip title=[to fade]} to fade: esvanecer {/yootooltip}.


CHARISMA
We then asked him the classic Hollywood question: What makes a star?

Ross Grossman

Charisma is a big piece. There is {yootooltip title=[an ethereal fairy dust ]} an ethereal fairy dust: uma tênue poeirinha mágica {/yootooltip}that is on certain people. How they got that way is a very complex... we’d have to have clones and put people in laboratories {yootooltip title=[to figure out how this person showed up with this much charisma]} to figure out how this person showed up with this much charisma: para entender como certa pessoa emana tanto carisma {/yootooltip}, but there are some people who have so much charisma, or something about their character that is so unique, that you just know: {yootooltip title=[they’re riveting]} they’re riveting: são fascinantes, excepcionais {/yootooltip}. It’s like when you watch a lion or a tiger, you’re riveted because there’s something so spontaneous and so strong and so {yootooltip title=[confident]} confident: que emana autoconfiança {/yootooltip}. And that doesn’t mean that each performance is playing a confident person; they could be playing {yootooltip title=[a nervous wreck]} a nervous wreck: um transtornado em crise de nervos {/yootooltip}, but there’s a confidence about them, and {yootooltip title=[a oneness of purpose]}a oneness of purpose: os atores muito carismáticos têm um único objetivo e são muito focados{/yootooltip} and just something very magnetic. But some people try to create a false magnetism by being super-big and important and {yootooltip title=[loud]} loud: alardeiro, ruidoso {/yootooltip} and intense, and {yootooltip title=[it’s not like that]} it’s not like that: não é assim que funciona {/yootooltip}. It doesn’t come from outside, I don’t think, but some people {yootooltip title=[try to wow you]} try to wow you: tentam te convencer de que são admiráveis {/yootooltip} with what they believe charisma is. But I think, really, what it is is knowing yourself and {yootooltip title=[making strong, bold choices with your acting skills]} making strong, bold choices with your acting skills: escolhendo papéis fortes e confiantes em suas habilidades de atuar {/yootooltip} and with your personality. {yootooltip title=[Personality does go a long way]} personality does go a long way: a personalidade é importantíssima {/yootooltip}. People in Hollywood want to work with nice people. So, if you’re talented, but you’re really not a pleasant person, there will be plenty of other people who could take your place.



THAT LOOK...
And what about physical appearance? Are looks everything?

Ross Grossman

You have to remember that movies and television are a visual medium: we can’t forget that. And, because of that, many films and television shows {yootooltip title=[use a visual shorthand]} use a visual shorthand: fazem uma “taquigrafia” visual, um “atalho visual” {/yootooltip}. As soon as you see Paul Giamatti, or just any number of actors, as soon as you see them, {yootooltip title=[there’s a whole bunch of script that doesn’t have to happen because you just get, "Oh, this is this type of person"]} there’s a whole bunch of script that doesn’t have to happen because you just get, "Oh, this is this type of person": torna-se desnecessário fazer tantos testes porque você logo se dá conta de que “esta é (ou não) a pessoa certa” {/yootooltip}. And that’s like a visual shorthand for people. Just as when you see Charlie Chaplin as the little {yootooltip title=[tramp]} tramp: vagabundo, mendigo {/yootooltip}, {yootooltip title=[that speaks volumes]} that speaks volumes: essa (imagem) fala muito por si só {/yootooltip}. You know, you don’t have to hear his entire story. It’s a visual shorthand, so, yes, the look does count, but that look could be{yootooltip title=[geeky]} geeky: sem graça, sem jeito {/yootooltip}, that look could be {yootooltip title=[odd]} odd: esquisito, bizarro {/yootooltip}, that could be unusual, or {yootooltip title=[plus size]} plus size: tamanho XG {/yootooltip}, or {yootooltip title=[frightening]} frightening: assustador {/yootooltip}. It doesn’t have to always be {yootooltip title=[gorgeous]} gorgeous: lindíssimo {/yootooltip}. It just has to be unique and {yootooltip title=[striking]}striking: que impressiona, marcante{/yootooltip}.



ENERGY
But, says Ross Grossman, talent, charisma and the right looks are not enough. Aspiring actors also need a sense of initiative. Having an agent isn’t enough: they should build their portfolios, and increase their selection of footage, or “reel”. And Ross Grossman introduced us to a Hollywood neologism; the “webisode.” This is a combination of “web” and “episode”:

Ross Grossman

And then, once they have an agent, {yootooltip title=[is running out there and doing stuff]} is running out there and doing stuff: (devem) correr atrás de várias coisas {/yootooltip}, getting in plays, getting into more independent films, getting better reel, meeting people, socializing. If they can’t find scripts to get in, finding people, acting troupes, people who want to put together webisodes. That’s the new trend, is get a bunch of people together, get some writers together, start doing some webisodes. Don’t wait for someone else to make you known. There’s an expression that I love, and I... it was from a man named (Wes) “Scoop” Nisker, he was {yootooltip title=[ newsman ]} newsman: telejornalista {/yootooltip}in San Francisco, and {yootooltip title=[ he would always sign off the news with this phrase ]} he would always sign off the news with this phrase: terminava sempre as notícias com esta frase {/yootooltip} and that is: “If you don’t like the news, go out and {yootooltip title=[make some of your own]} make some of your own: produza uma você mesmo{/yootooltip}”.

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Fill in the blanks after reading The Business of Show Business.

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